My interviewee is Angela, she is a Private Banking
Relationship Manager at US Bank. She has a wide variety of education and
experience. She has been in the banking industry since 1980. She has education
in business management, accounting and finance. She has experience as a teller,
manager, business banker, loan officer, and priority banker. A Private Banking
Relationship Manager is an expert in understanding and helping clients achieve
their financial needs and goals. This can vary from credit and deposit products
to sophisticated financial planning. As you can see you cannot just jump into
this job. It takes years of familiarizing yourself with products and knowing
how to respond to clients. My main focus while I work at US Bank, as a teller,
is doing just that. I try to understand all the jargon throughout the day. I am
also tested weekly on my customer service skills. My job right now is hopefully
preparing me to be a suitable Private Banking Relationship Manager.
An ordinary day for a PBRM consists of constantly checking
your email and phone. Angela said, “you always have to be available to your
clients”. If you are not close to your phone, you may take too long to respond
and potentially miss out on sales, this business is all about being reactive
and proactive. While waiting for calls, she works on her Loan
Pipeline or makes calls from her lead’s list. As you can see there is a lot
of phone activity involved in this job. When she does get a scheduled meeting
she can meet at their place of business or at one of her assigned banks. This
job requires you to be very people oriented and socially adaptive.
Some of the challenges a PBRM face in this economy is
getting loans approved due to low appraisal or income. This can hurt a PBRM’s
income, because you can get a referral for a loan, but if it doesn’t get
processed through the system than you will not get incentive. So obviously the
economy has a major effect on a PBRM’s income. Angela stated, “Sometimes
customers want better rates on their savings or CD
and we are just not able to meet that”. This can have an effect on your clients
that come to you for their business. The clients trust that you can give them
the best rates and give them the biggest “bang for their buck”, sometimes they
feel resentful that you are not doing your best.
In my opinion the toughest part of this job is first
building you cliental and then keeping them all satisfied. But Angela said this
takes time and practice, it soon becomes second nature. You have the chance to
build real relationships with these customers, it takes a lot of time and hard work.
Angela believes the biggest downfall to her job is being stuck in traffic when
she has a scheduled meeting. I can imagine this can be frustrating for her and
the client.
After the interview I felt good, I believed that I can
really do this if given the opportunity. I know I can succeed in this field. I
am building the knowledge of products and have great customer service skills.
Angela recommended this job to anyone who has these basic qualifications. I think
if I follow her steps and climb the job ladder that I too can become a PBRM in
the near future.
Sounds like a lot of the job you are looking into needs a lot of people skills. Some of these jobs types are difficult because you can't always please everybody. Have you learned how to handle a client that isn't getting what he or she wants? Sometimes customers can be very unbearable but practicing with these will only help you get better.
ReplyDeleteYa unfortunately I deal with that a lot in my field. But I don't let it get me down. Sometimes you just have to learn to deal with the fact that you cannot please everyone.
DeleteIt seems you have a very good outlook on the PBRM job field. And even though the economy isn't the best right now it has to get better eventually so I wouldnt worry too much about that. Keeping your clients happy and coming back seem like very important aspects in this career field.
ReplyDeleteYou touched on the topic of generating leads and creating a client base and this brought me to think about a lot of the jobs in the finance field. I feel that the finance field revolves around people skills and creating a great lead generator that works for you, especially when your income is at stack.
ReplyDelete